Tue 23 Apr, 2019

How global fashion app Depop cut acquisition costs in half and increased registrations 6X

Being one of Snap’s select few certified partners, Nest saw a previously untapped opportunity to launch and scale Depop on Snapchat at the end of last year. 

Since then, and by leveraging our team’s extensive experience in managing global campaigns on the platform, Snapchat quickly became Depop’s largest acquisition channel – overtaking both Facebook and Instagram on spend and increasing it by over 3X.

Download this case study to find out how we did it. You’ll also learn how we scaled performance on Facebook & Instagram, launched into new markets and the tried-and-tested techniques we implemented which delivered 6X increase in registrations, over 3X increase in spend, and a 50% decrease in CPR.

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