Industry Insights
Get With The Programmatic: A Basic Guide
If you are in or around advertising circles, you’ve heard the term “programmatic” at some…
We advance the skills of today’s digital marketers.
What We Do
Founded by Google and Facebook veterans, Hatch was born because our founders’ kept coming across the same problem with their clients; they found it increasingly difficult for their teams to stay up to date on the latest skills and techniques in today’s unpredictable digital landscape.
To solve this problem, Hatch created a portfolio of advanced-level 2-day workshops and bespoke training programmes that are constantly revised and updated to suit the current digital climate
About Hatch:Workshops
All of our tutors are leading industry experts who execute cutting-edge digital marketing strategies for their companies everyday to drive commercial results through their specific channels.
They know what skills need to be advanced now, the real techniques that work today, the challenges you face, and the insight necessary to constantly enhance performance.
Our 12-person max workshops are task-based and interactive, and focused on solving the unique challenges your company faces and working with you to create strategies that will drive the results you need for success.
Hatch:Programmatic
NEXT COURSE February 12-13, 2019
A 2-day workshop catering for an intermediate to advanced audience, and covering everything from the programmatic ecosystem and buying strategies to campaign setup and optimisation. Taught by leading industry experts with plenty of interactive tasks, this is perfect for practitioners who looking to optimise their programmatic buying strategy in-house, as well as those who want to better manage their agency.
Hatch:Programmatic earlybird discount (sale ends 11 January): £995
Hatch:Programmatic standard course fee: £1,190.
Tutor: Rob Linton
Rob has spent over 5 years working for Programmatic and Marketing Intelligence business MiQ. He runs the Trading operations outside of London and has run some of the flagship Programmatic campaigns from agencies such as Dentsu, GroupM as well as large direct clients including Rentalcars, Beauty Bay and Gymshark.
Hatch:CRM
NEXT COURSE 4-5 December 2018
As time goes on, the cost of acquiring customers is going up. Channels such as AdWords and Facebook Ads are maturing, so competition has intensified and prices are rising. It’s becoming even more important to keep hold of the customers you’ve acquired, and to have a plan in place to maximise their potential and nurture their loyalty.
Hatch:CRM earlybird discount (sale ends 5 November): £995.
Hatch:CRM standard course fee: £1,190.
Tutor: Peter Worster
Peter spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing. He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.
Peter has won numerous industry awards for his CRM work with clients including IKEA, Barclays, William Grant’s & Son and Avis.
Hatch:Mobile
NEXT COURSE February 26-27 2019
So many apps, how can I stand out? This 2-day workshop will share advanced practices on tackling the challenge of marketing your app, from app store optimisation to prospecting and retargeting. It will also examine the pros and cons of every paid channel and which tools and techniques you should employ specifically for your app, and then how to align them all to reach, convert and maintain your app’s users.
Hatch:Mobile earlybird discount (sale ends 25 January): £995
Hatch:Mobile standard course fee: £1,190.
Tutor: Thiago Monteiro
Thiago has over 7 years experience working in Digital Marketing and has worked across display, search and social. For two and a half years, Thiago led the Mobile Marketing team at Treatwell (formerly Wahanda), where he faced the challenge of entering new markets across nine European countries whilst maintaining the performance of the traditional paid channels delivering a strong ROI for the app. He is now the Head of UA at Peak, a brain training app.
Hatch:Facebook
NEXT COURSE October 2-3, 2018
A 2-day advanced workshop covering everything from targeting and creative to bidding and optimisation. Expert-led with plenty of interactive tasks based on real life scenarios, this is ideal for people with some experience in Facebook advertising who want to get to an advanced level as quickly as possible.
Hatch:Facebook course fee: £1,190.
Tutor: Jamie Norsa
Jamie Norsa is the Customer Success Team Lead for Nanigans EMEA. Previously at Accuen, he brings over 6 years Facebook Digital Marketing experience from Operational roles at Trading Desks and SaaS ad tech companies in both APAC and EMEA.
Jamie works closely with some of the biggest direct-response advertisers in the EMEA region, providing consultation and support for dozens of Nanigans end users across media agencies, e-commerce retailers and high profile gaming companies.
Hatch:Attribution
NEXT COURSE October 23 - 24, 2018
What does the user journey look like? Who takes credit for the conversion and when? What effect does that have on media budgeting? Designed by Google’s ex-Head of Attribution, this 2-day advanced workshop addresses these questions and equips you with the depth of understanding you need to get to the right answers for your business.
Hatch:Attribution course fee: £1,190.
Tutor: Gabriel Hughes
Gabe is widely acknowledged as one of the leading authorities on attribution in Europe today. He is the founder of analytics software provider Metageni, and spent 2 years as VP Analytics at Elsevier, the world’s largest science publisher. Prior to that, Gabe was Google’s Head of Attribution for 6 years.
Hatch:SEO & Content Marketing
NEXT COURSE November 13-14, 2018
As Google’s ever-changing algorithms update to reward the sites with true user value and penalise those trying to cheat their way to the top, the focus for SEO marketers is shifting. While site structure and technical SEO are essential to set your site up for success, what’s equally important is that you have a content strategy to go with it. We’ll take you through both topics in detail to ensure you’re up to the challenge.
Hatch:SEO & Content Marketing earlybird discount (sale ends 15 October): £995.
Hatch:SEO & Content Marketing standard course fee: £1,190.
Tutor: Dimitris Zotos
Dimitris has worked for over 8 years as a digital marketing professional in several leading media agencies; iProspect, TheMediaFlow, Mozaik, and was Co-creator of WebSEOAnalytics.com, a search marketing data and analytics start-up. He currently manages the digital team of a media agency based in London, overseeing digital channel strategy including paid and natural search, paid social and programmatic display.
Bespoke Training
Our team of experts can also design and build customised workshops and bespoke training programmes that we’ll deliver onsite for groups of up to 12 people.
We can work with you to build a course that covers everything your team needs to learn – be it from one channel to a range of areas across the digital marketing landscape, and construct a personalised training programme that is tailored specifically to match your company’s requirements.
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You?
We’re always on the look out for talented people to join our ever-growing teams. If you’re interested in working at Hatch Group then please do get in touch today.
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