Head of Delivery, Gaming & Apps - Nest

Dan Lyttleton

The Professional

Dan has spent 8 years in various digital marketing roles at some of the leading names in performance marketing such as Blowfish Digital, Nanigans, Rise Project and Fetch.

At Fetch, Dan was responsible for setting up a new department within the agency – the mobile trading desk. This team used the leading (and at the time, emerging) DSP technology to buy programmatically across a broad and fully transparent spectrum of publishers, with enhanced optimisational control and data insights granularity.

Dan’s extensive experience covers a variety of disciplines – from online display and programmatic RTB, mobile app promotion and paid social. Having worked with some of the biggest advertisers from gaming to gambling, ecommerce to travel, his multi-vertical experience enables him to help shape strategy for a wide range of campaigns.

If you want to read about some of the fantastic work Dan and team Nest have been getting up to recently, check out their case study with Reality Gaming here. The team helped to scale the client’s monthly media spend 8X, increase their DAU by 10X and achieve CPAs 30% below target – all in just 6 months.

The Person

Despite his nonchalant exterior there’s a reason Dan is Head of Delivery for Gaming & Apps – being a self-confessed nerd, Dan’s huge love of games includes Last of Us, Fortnite, Player Unknown’s Battlegrounds and Red Dead Redemption.

He really is cool though we promise, we occasionally see him coming out of his gaming hibernation to socialise with real friends* in public places.

Aside from working with games and gaming, Dan’s life consists of a variety of hobbies that range from building a racing drone to learning the ropes of fatherhood. And stunt-doubling for Eden Hazard.

*Not even online avatars, they’re real people and everything.

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