Performance Marketing Manager - Nest

Giacomo Cestari

The Professional

Giacomo studied Communication Science as a Bachlor’s degree in Milan before heading to Switzerland to do his Masters in Corporate Communication and spending a semester abroad in Singapore.

His digital marketing career started straight after studies on the agency side, working at Dentsu Aegis Network in Milan. He then moved to London to join a mobile advertising agency, Mozoo, where he was responsible in delivering one of the most profitable campaigns for the agency.

Before joining Nest Performance in 2018, Giacomo worked client-side for 2 years with beauty brand Wunder2 Cosmetics. Here he managed to scale the company through Facebook and Amazon advertising, spending approximately $2 million a month through their digital channels.

Giacomo’s campaign of the Wunder2 Cosmetic Video Ads was selected by Facebook as a primary case study to showcase advertising success on the platform. The campaign achieved 9X new customers, 3X in ROAS and reached 75% of the target audience through Facebook and Instagram.

The Person

Giacomo is a seasoned traveller and if he’s not in the office he’s probably exploring some far-flung corner of the world. In fact, he proudly claims there’s only two continents he’s yet to conquer – South America and Antarctica.

When he’s not persuing his lifetime ambition of becoming the millennial Christopher Columbus, Giacomo is an experimental foodie and loves eating out at a mix of eclectic restaurants.

A trueborn Italian however, when faced with the apocalypse Giacomo says he can happily survive on just pasta and pizza.

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