Hatch:CRM - Course Tutor

Peter Worster

Peter spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing. He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.

Peter has won numerous industry awards for his CRM work with clients including IKEA, Barclays, William Grant’s & Son and Avis.

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