Head of Delivery, Ecommerce - Nest

Tom Wiseman

The Professional

Tom studied Advertising and Marketing at the University of Bedfordshire and has 12 years of experience managing performance based marketing campaigns across multiple channels, including paid social, SEM, programmatic, native and affiliates.

He started his career working for Little Star Media, an agency specialising in lead generation and user acquisition for the gaming industry, and managed multiple channels across paid social, SEM and affiliates. He then moved client-side in 2014 and ran campaigns for gaming brands including Bet365, SkyBet, Ladbrokes, Paddy Power, and Betfair.

Before helping to grow the ecommerce division of Nest, Tom re-entered the agency world as Head of Performance Marketing at a performance marketing agency in London, managing the team across their paid social and native channels.

At Nest, Facebook used one of Tom’s client accounts, Heist, as a primary example of how to run an effective marketing campaign on their platform. His clients have also included Pharmacy2U, Seraphine, Josh Wood Colour, Stance Socks and Nectar Sleep.

The Person

Tom’s two favourite pastimes are travelling the world and flying down snow-capped mountains on his board. But whilst that might paint a picture of an exhilarating, hardcore adventurer, Tom has often been found on the floor of his local hospital. Not because of any great sporting injuries caused by his adrenaline-charged hobbies – but due to his immense fear of needles. As a result, he is proud to have a place in the hospital faint book.

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