CEO & Co-Founder - Hatch Group

Will Ashton

The Professional

As if being the Co-Founder and CEO of Hatch Group isn’t estimable enough, Will has spent the last 14 years in various operational and management roles at leading digital companies including Google, Experian and Nanigans.

A modest mastermind in our midst, Will used a mere 20% of his extensive brainpower during the fabled Google “20% time” to cook up an idea that he then went on to build and launch – a patented display ads product which enabled large advertisers to market at scale on Google’s display network.

During his 5 years at Google Will also managed EMEA’s first codification of best practice in AdWords, which produced an education programme for over 1,000 agency and advertiser marketers across Europe.

Whilst he openly admits building up Hatch Group into “something more than nothing” has been one of his proudest achievements to date, before launching the Group Will built and ran the EMEA operations for leading Facebook ads partner, Nanigans.

Here he led a team of sales, campaign and account managers – looking after roughly $100M Facebook ad spend per year across many of Europe’s largest direct response marketers. His clients included eBay, Netflix, Expedia and Wooga.

The Person

When he’s not hiking up a mountain Will can be found enjoying a good whisky or three and looking after the lads on a wild night in – the lads in question being his two utterly adorable sons Jake (3) and Arlo (1).

Musically gifted, Will chose a career in digital over pursing his talent as an award winning jungle MC. Bizarrely, no one has requested this service at a Hatch Group Christmas party yet.

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