April 24, 2019

Hatch:D2C

This Hatch 1-day advanced workshop has been designed by performance advertising agency, Nest Performance, which has managed and scaled global campaigns for clients including AO.com, Papier, Feel Unique, Heist, Nectar Sleep and many more. You will learn how to structure successful and advanced campaigns across a variety of platforms including Facebook, Instagram, Snapchat and Google. You will know the most effective bidding strategies to implement, creative best practices and how to build a world-class creative strategy, along with UA approaches to audience targeting, how to set the right KPIs for your company and the techniques you need to successfully measure attribution.

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  • Course Tutor
    Tom Wiseman

    Tom has 12 years of experience managing performance based marketing campaigns across multiple channels, including paid social, SEM, programmatic, native and affiliates. He has worked across both client and agency side running performance marketing campaigns for brands including Sky, News UK, Bet365 and Charles Tyrwhitt. Facebook recently showcased one of Tom’s client accounts at Nest Performance, Heist, as a primary example of how to run a successful marketing campaign on its platform. His clients at Nest have also included Huel, AO.com, Stance Socks and Nectar Sleep.

4 Key areas You'll Cover on Hatch:D2C

1. UA on all the main social platforms

  • The technical requirements for setup, how to structure successful campaigns
  • The different UA approaches for audience targeting and effective bidding strategies
  • Creative best practice and how to use the different ad formats effectively

2. KPIs

  • Understanding common KPIs, from those that indicate creative performance through to those that measure and define return
  • Defining the right KPIs for your business and products to help you scale efficiently

3. Emerging channels and SEO

  • Emerging social channels to watch out for and native advertising
  • Influencer marketing

4. Attribution

  • Understanding the importance of attribution
  • How to get a holistic view of your different marketing channels and understanding their true value
  • The techniques you need to successfully measure attribution

Why Choose Hatch

  • "Great insight and unbiased advice on best practice with thought-provoking, interactive exercises and a very engaging trainer!"

    - James Fitzsimmons, Shop Direct
  • “Friendly, great teachers, enjoyed the exercises and team work."

    - , Oktra

How Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.

  • Deep, cutting-edge content

    If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.

  • Learning Through Doing

    We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.

  • Expand Your Network

    Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.

FAQs

  • IS THIS COURSE SUITABLE FOR SOMEONE WITH NO EXPERIENCE OF RUNNING CAMPAIGNS FOR ECOMMERCE BRANDS?

    If you haven’t run ecommerce campaigns before you may find this course challenging, as it’s looking to advance and enhance your campaigns so some previous experience is preferred. If you were really keen and switched on and willing to do some research prior to the course, this would also be sufficient.

  • THERE ARE SO MANY FREE ONLINE RESOURCES – HOW CAN I JUSTIFY THE COST OF EXTERNAL TRAINING?

    As with most things that come free, you’re not going to get top quality. If you’re looking to advance your skills and take your abilities to the next level, you are going to need to invest in your training – otherwise you’re putting your advertising budget into the hands of someone who lacks a deep, comprehensive understanding of the channel. Don’t take that risk.

    A good way of looking at this is to compare the investment for the workshop against your media budget. If you’re spending a tenner a day then of course its not worth it, but if your budget is into the hundreds or thousands per month then the efficiency gained from the techniques you learn will generate a huge return for your business – which will far exceed of the cost of the course.

  • WE GET FREE TRAINING FROM OUR AGENCY AND/OR MEDIA OWNER - WHY WOULD WE PAY FOR IT?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets, and they’re not going to teach you a fully comprehensive view of your channel for fear that you may eventually choose to move away from them.

    We offer truly impartial insights on how to maximise your investment from your chosen media channel and unbiased advice on where you need to improve.

Frequently asked questions
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