- The technical requirements for setup, how to structure successful campaigns
- The different UA approaches for audience targeting and effective bidding strategies
- Creative best practice and how to use the different ad formats effectively
April 24, 2019
This Hatch 1-day advanced workshop has been designed by performance advertising agency, Nest Performance, which has managed and scaled global campaigns for clients including AO.com, Papier, Feel Unique, Heist, Nectar Sleep and many more. You will learn how to structure successful and advanced campaigns across a variety of platforms including Facebook, Instagram, Snapchat and Google. You will know the most effective bidding strategies to implement, creative best practices and how to build a world-class creative strategy, along with UA approaches to audience targeting, how to set the right KPIs for your company and the techniques you need to successfully measure attribution.
Tom has 12 years of experience managing performance based marketing campaigns across multiple channels, including paid social, SEM, programmatic, native and affiliates. He has worked across both client and agency side running performance marketing campaigns for brands including Sky, News UK, Bet365 and Charles Tyrwhitt. Facebook recently showcased one of Tom’s client accounts at Nest Performance, Heist, as a primary example of how to run a successful marketing campaign on its platform. His clients at Nest have also included Huel, AO.com, Stance Socks and Nectar Sleep.
4 Key areas You'll Cover on Hatch:D2C
1. UA on all the main social platforms
- Understanding common KPIs, from those that indicate creative performance through to those that measure and define return
- Defining the right KPIs for your business and products to help you scale efficiently
3. Emerging channels and SEO
- Emerging social channels to watch out for and native advertising
- Influencer marketing
- Understanding the importance of attribution
- How to get a holistic view of your different marketing channels and understanding their true value
- The techniques you need to successfully measure attribution
Why Choose Hatch
"Great insight and unbiased advice on best practice with thought-provoking, interactive exercises and a very engaging trainer!"- James Fitzsimmons, Shop Direct
“Friendly, great teachers, enjoyed the exercises and team work."- , Oktra
How Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.
Deep, cutting-edge content
If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.
Learning Through Doing
We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.
Expand Your Network
Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.