- Purchase journeys and how they differ by vertical
- Why good tag management is so fundamental to success
- What’s wrong with a last click attribution model?
October 23 - 24, 2018
What does the user journey look like? Who takes credit for the conversion and when? What effect does that have on media budgeting? Designed by Google’s ex-Head of Attribution, this 2-day advanced workshop addresses these questions and equips you with the depth of understanding you need to get to the right answers for your business.
Hatch:Attribution course fee: £1,190.
Previous Course Attendees:
- Money Supermarket -
- Tesco -
- Ticketmaster -
- Barclays -
- Boden -
- Market Invoice -
Gabe is widely acknowledged as one of the leading authorities on attribution in Europe today. He is the founder of analytics software provider Metageni, and spent 2 years as VP Analytics at Elsevier, the world’s largest science publisher. Prior to that, Gabe was Google’s Head of Attribution for 6 years.
4 Key Areas You'll Cover on Hatch:Attribution
1. User Journeys
2. Attribution Models
- An explanation of multi-touch attribution by its inventor
- How they compare; linear, last click, first touch, time decay and more
- Attributing CPAs and how to choose the right model
3. Regression and Modelling
- Data-driven attribution and how to apply regression
- Looking at the role of time series and stationary
- The role of technology and attribution management platforms
4. Experimental Methods
- How to run effective A/B tests
- Adwords, Facebook, manual, and geo-testing made easy
- Business actions to take from attribution-driven analysis
Why Choose Hatch
"Great course. I’ve done quite a few training courses and the importance of having someone with real world knowledge can’t be underestimated."- Steve Thew, Boden
"Gabe was friendly, patient, enthusiastic, knowledgeable and a natural speaker. Great topics throughout; each module had good content and relevant real-world anecdotes."- Ryan Lindo, Moneysupermarket
How Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.
Deep, cutting-edge content
If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.
Learning Through Doing
We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.
Expand Your Network
Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.