December 4-5, 2018

Hatch:CRM

As time goes on, the cost of acquiring customers is going up. Channels such as AdWords and Facebook Ads are maturing, so competition has intensified and prices are rising. It’s becoming even more important to keep hold of the customers you’ve acquired, and to have a plan in place to maximise their potential and nurture their loyalty.

Get in touch today and find out about our earlybird discount rates.

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Previous Course Attendees:

  • Pokerstars -
  • Tesco -
  • Just Eat -
  • Barclays -
  • Shop Direct -
  • Course Tutor
    Peter Worster

    Peter spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing. He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.

  • Course Architect
    Simon Spyer

    Simon has extensive experience in commercial marketing across both B2C and B2B. His experience spans across some iconic brands such as Sainsbury's, IKEA, O2 and News UK where he has worked in customer marketing and data strategy, leading CRM and customer loyalty projects. Simon then Co-Founded Conduit in 2012 to help marketers truly understand their customers and harness the right data to deliver a personal customer experience.

4 Key areas You'll Cover on Hatch:CRM

1. Understanding Customer Needs

  • Introducing the 5 layers of effective CRM
  • Using personas and customer journey mapping to highlight pain points
  • Using segmentation to target and the importance of personalised messaging

2. Customised Value Propositions

  • How to get from customer pain to feasible, desirable and viable CRM solutions
  • The fundamentals of test and learn
  • From strategy to execution: how to plan for implementation and handling stakeholder engagement

3. Contact Strategy

  • The who, what, when, where and how of an effective contact strategy
  • Channel selection and how to build a CRM calendar
  • Contact rules and messaging hierarchies
  • Marketing Automation

4. Data and Technology

  • How to work out what data you need, how to get it and how to share it
  • An overview of the new GDPR legislation
  • KPI and CRM dashboards

Why Choose Hatch

  • “Friendly, great teachers, enjoyed the exercises and team work."

    - , Oktra
  • "Another great course. Good schedule, course, trainers and in-depth exercises. I am definitely a strong advocate of Hatch training."

    - Gill McHattie, Barclays

How Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.

  • Deep, cutting-edge content

    If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.

  • Learning Through Doing

    We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.

  • Expand Your Network

    Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.

FAQs

  • HOW MUCH EXPERIENCE DO I NEED TO HAVE TO GO ON THIS WORKSHOP?

    You will need to have some familiarity with basic marketing concepts and terminology (CPC, CTR, conversions, etc), but beyond that, even if you’re relatively inexperienced, as long as you have a good head on your shoulders and lots of energy you will be fine.

  • THERE ARE SO MANY FREE ONLINE RESOURCES – HOW CAN I JUSTIFY THE COST OF EXTERNAL TRAINING?

    As with most things that come free, you’re not going to get top quality. If you’re looking to advance your skills and take your abilities to the next level, you are going to need to invest in your training – otherwise you’re putting your advertising budget into the hands of someone who lacks a deep, comprehensive understanding of the channel. Don’t take that risk.

    A good way of looking at this is to compare the investment for the workshop against your media budget. If you’re spending a tenner a day then of course its not worth it, but if your budget is into the hundreds or thousands per month then the efficiency gained from the techniques you learn will generate a huge return for your business – which will far exceed of the cost of the course.

  • WE GET FREE TRAINING FROM OUR AGENCY AND/OR MEDIA OWNER - WHY WOULD WE PAY FOR IT?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets, and they’re not going to teach you a fully comprehensive view of your channel for fear that you may eventually choose to move away from them.

    We offer truly impartial insights on how to maximise your investment from your chosen media channel and unbiased advice on where you need to improve.

Frequently asked questions

Upcoming Courses

December
4 - 5, 2018

Hatch:CRM

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April
23 - 24, 2019

Hatch:CRM

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