- Introducing the 5 layers of effective CRM
- Using personas and customer journey mapping to highlight pain points
- Using segmentation to target and the importance of personalised messaging
As time goes on, the cost of acquiring customers is going up. Channels such as AdWords and Facebook Ads are maturing, so competition has intensified and prices are rising. It’s becoming even more important to keep hold of the customers you’ve acquired, and to have a plan in place to maximise their potential and nurture their loyalty.
Previous Course Attendees:
- Pokerstars -
- Tesco -
- Just Eat -
- Barclays -
- Shop Direct -
Peter spent his formative years client side at IBM, Bayer and Barclays, where he spent 8 years in senior roles across strategic marketing, new product development and direct marketing. He then joined a start-up agency, Presky Maves, before being recruited by Chime Communications PLC to build strategic CRM and loyalty capability within their VCCP Partnership group. It was at Chime where he founded Conduit – a specialist CRM business.
4 Key areas You'll Cover on Hatch:CRM
1. Understanding Customer Needs
2. Customised Value Propositions
- How to get from customer pain to feasible, desirable and viable CRM solutions
- The fundamentals of test and learn
- From strategy to execution: how to plan for implementation and handling stakeholder engagement
3. Contact Strategy
- The who, what, when, where and how of an effective contact strategy
- Channel selection and how to build a CRM calendar
- Contact rules and messaging hierarchies
- Marketing Automation
4. Data and Technology
- How to work out what data you need, how to get it and how to share it
- An overview of the new GDPR legislation
- KPI and CRM dashboards
Why Choose Hatch
“Friendly, great teachers, enjoyed the exercises and team work."- , Oktra
"Another great course. Good schedule, course, trainers and in-depth exercises. I am definitely a strong advocate of Hatch training."- Gill McHattie, Barclays
How Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.
Deep, cutting-edge content
If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.
Learning Through Doing
We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.
Expand Your Network
Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.