January 22-23, 2019

Hatch:Facebook

A 2-day advanced workshop covering everything from targeting and creative to bidding and optimisation. Expert-led with plenty of interactive tasks based on real life scenarios, this is ideal for people with some experience in Facebook advertising who want to get to an advanced level as quickly as possible.

Get in touch today and find out about our earlybird discount rates.

Download Brochure Book Now

Previous Course Attendees:

  • Pokerstars -
  • Shop Direct -
  • Just Eat -
  • Farfetch -
  • Space Ape -
  • Lost My Name -
  • Market Invoice -
  • Course Tutor
    Jamie Norsa

    Jamie Norsa is the Customer Success Team Lead for Nanigans EMEA. Previously at Accuen, he brings over 6 years Facebook Digital Marketing experience from Operational roles at Trading Desks and SaaS ad tech companies in both APAC and EMEA.

  • Course Architect
    Josh Goldsmith

    Josh has spent 6 years running direct response campaigns across social, search and display. For the past 3 years he has been an integral part of the campaign management team at Nanigans, advising large advertisers in Gaming, eCommerce and Finance on how to get the most out of their Facebook campaigns.

4 Key Areas You'll Cover on Hatch:Facebook

1. Bidding & Attribution Modelling

  • Bid types and optimal audience sizes
  • Factoring in different action rates and customer lifetime values
  • Value per click, how to set the correct bid levels and the different attribution models

2. Testing Methods

  • Exploit (business as usual) vs explore (testing new ground)
  • How to set up effective A/B tests
  • Simpson’s Paradox and the importance of data

3. Prospecting and Retargeting

  • Custom audiences and lookalike “nesting”
  • Intersection targeting and exclusions
  • Website custom audiences, recency and advanced segmentation

4. Advanced Optimisation

  • Pivoting data and deep dive analytics
  • The amplification of positive trends and how to stop negative trends
  • Data layer analysis and timing (daily vs weekly vs monthly)

Why Choose Hatch

  • "Great insight and unbiased advice on best practice with thought-provoking, interactive exercises and a very engaging trainer!"

    - James Fitzsimmons, Shop Direct
  • "As an advanced Facebook advertiser, I learnt loads from the course, leaving with great ideas of how to improve our existing Facebook marketing activity and new techniques & strategies to try. Highly recommended for both beginners and experienced Facebook advertisers."

    - Nadia Kliashchuk, IG

How Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.

  • Deep, cutting-edge content

    If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.

  • Learning Through Doing

    We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.

  • Expand Your Network

    Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.

FAQs

  • HOW ADVANCED ARE WE TALKING? I ALREADY RUN FACEBOOK ADS, WILL THERE BE ANYTHING FURTHER FOR ME TO LEARN?

    The course is advanced. We are sharing the combined insights of some of the most experienced Facebook advertising professionals; there will be plenty that is new to you and that you will be able to apply into your day job straightaway. Many of Europe’s largest Facebook spenders have been on this workshop and benefited from it hugely. Some of the more advanced topics we cover include bidding strategies, tracking capabilities and optimisation, including consideration of LTV and maturity curves.

  • IS THIS COURSE SUITABLE FOR SOMEONE WITH NO EXPERIENCE OF RUNNING FACEBOOK ADS?

    We do cover the basics – but as a very quick and brief overview. If you are willing to invest a bit of extra time in some pre-reading (we can give you a few tips) and have a good head on your shoulders for data and analysis then you should be able to follow the majority of what is covered and benefit accordingly.

  • WHAT VERTICALS IS THIS RELEVANT FOR AND DO YOU FOCUS ON DIRECT RESPONSE OR BRANDING?

    We focus heavily on direct response over traditional branding, and we work with examples from a variety of verticals, including ecommerce, travel, finance and mobile apps/games. We also take into account your specific background so we can tailor the workshop accordingly.

    That being said, anyone who runs Facebook ads that are driving to some kind of downstream event, be it a sale or a like, will benefit from our structured and data-fuelled approach to teaching Facebook advertising.

  • THERE ARE SO MANY FREE ONLINE RESOURCES – HOW CAN I JUSTIFY THE COST OF EXTERNAL TRAINING?

    As with most things that come free, you’re not going to get top quality. If you’re looking to advance your skills and take your abilities to the next level, you are going to need to invest in your training – otherwise you’re putting your advertising budget into the hands of someone who lacks a deep, comprehensive understanding of the channel. Don’t take that risk.

    A good way of looking at this is to compare the investment for the workshop against your media budget. If you’re spending a tenner a day then of course it’s not worth it, but if your budget is into the hundreds or thousands per month then the efficiency gained from the techniques you learn will generate a huge return for your business – which will far exceed of the cost of the course.

  • WE GET FREE TRAINING FROM OUR AGENCY AND/OR MEDIA OWNER - WHY WOULD WE PAY FOR IT?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets, and they’re not going to teach you a fully comprehensive view of your channel for fear that you may eventually choose to move away from them.

    We offer truly impartial insights on how to maximise your investment from your chosen media channel and unbiased advice on where you need to improve.

Frequently asked questions

Upcoming Courses

January
22 - 23, 2019

Hatch:Facebook

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May
14 - 15, 2019

Hatch:Facebook

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NEXT COURSE January 22-23, 2019

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Hatch:Facebook - Request a call