- Bid types and optimal audience sizes
- Factoring in different action rates and customer lifetime values
- Value per click, how to set the correct bid levels and the different attribution models
January 28 - 29, 2020
A 2-day advanced workshop covering everything from targeting and creative to bidding and optimisation. Expert-led with plenty of interactive tasks based on real life scenarios, this is ideal for people with some experience in Facebook advertising who want to get to an advanced level as quickly as possible.
Previous Course Attendees:
- Pokerstars -
- Shop Direct -
- Just Eat -
- Farfetch -
- Space Ape -
- Lost My Name -
- Market Invoice -
Minas fell in love with Facebook Ads in 2010 when he joined Alchemy Social, one of the first Facebook Ads API partners. Three years after he became part of ad powerhouse Nanigans, where he built and still leads the EMEA Customer Success team. He is passionate about crunching numbers and hitting KPIs.
Josh has spent 6 years running direct response campaigns across social, search and display. For the past 3 years he has been an integral part of the campaign management team at Nanigans, advising large advertisers in Gaming, eCommerce and Finance on how to get the most out of their Facebook campaigns.
4 Key Areas You'll Cover on Hatch:Facebook
1. Bidding & Attribution Modelling
2. Testing Methods
- Exploit (business as usual) vs explore (testing new ground)
- How to set up effective A/B tests
- Simpson’s Paradox and the importance of data
3. Prospecting and Retargeting
- Custom audiences and lookalike “nesting”
- Intersection targeting and exclusions
- Website custom audiences, recency and advanced segmentation
4. Advanced Optimisation
- Pivoting data and deep dive analytics
- The amplification of positive trends and how to stop negative trends
- Data layer analysis and timing (daily vs weekly vs monthly)
Why Choose Hatch
"Great insight and unbiased advice on best practice with thought-provoking, interactive exercises and a very engaging trainer!"- James Fitzsimmons, Shop Direct
"As an advanced Facebook advertiser, I learnt loads from the course, leaving with great ideas of how to improve our existing Facebook marketing activity and new techniques & strategies to try. Highly recommended for both beginners and experienced Facebook advertisers."- Nadia Kliashchuk, IG
How Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.
Deep, cutting-edge content
If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.
Learning Through Doing
We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.
Expand Your Network
Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.