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Hatch:Mobile

So many apps, how can I stand out? This 2-day workshop will share advanced practices on tackling the challenge of marketing your app, from app store optimisation to prospecting and retargeting. It will also examine the pros and cons of every paid channel and which tools and techniques you should employ specifically for your app, and then how to align them all to reach, convert and maintain your app’s users.

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Previous Course Attendees:

  • Pokerstars -
  • Barclays -
  • Farfetch -
  • Lost My Name -
  • Space Ape -
  • Just Eat -
  • Course Tutor
    Thiago Monteiro

    Thiago has over 7 years experience working in Digital Marketing and has worked across display, search and social. For two and a half years, Thiago led the Mobile Marketing team at Treatwell (formerly Wahanda), where he faced the challenge of entering new markets across nine European countries whilst maintaining the performance of the traditional paid channels delivering a strong ROI for the app. He is now the Head of UA at Peak, a brain training app.

  • Course Architect
    Max Toulliou

    Max has been in digital for over 6 years, working in a number of areas including SEO, content production and management and web development. Most recently he has spent the past 3 years planning campaigns and buying traffic at the leading mobile agency, Somo. He has experience across a number of verticals, including Gaming, Retail/eCommerce and Finance.

4 Key Areas You'll Cover on Hatch:Mobile

1. Traffic Types and Buying Methods

  • The advantages and disadvantages of different traffic types
  • Exchanges vs networks vs direct, and how to define the right mix
  • Different buying models: CPC, CPM, CPI, CPA/E

2. App Store Optimisation

  • The complex mobile ecosystem and the importance of app store visibility
  • Understanding the algorithms and how to stay current
  • Importance of naming, keywords, gets, competition, ratings and useful ASO tools

3. Tracking and Attribution

  • The major providers of app tracking solutions
  • Challenges and techniques such as fingerprinting and device IDs
  • Your KPIs and why different campaigns can have different KPIs

4. Campaign Setup and Optimisation

  • Effective preparation and how to work with partners
  • Monitoring campaigns, data sufficiency and when to start optimising
  • What level to optimise at (country, network, device, etc) and other factors (day, time, page)

Why Choose Hatch

  • "Excellent coverage of key topics and issues in mobile user acquisition with the kind of depth and detail which is not available elsewhere."

    - Aaron Turnbull, Future Games of London
  • "As an advanced Facebook advertiser, I learnt loads from the course, leaving with great ideas of how to improve our existing Facebook marketing activity and new techniques & strategies to try. Highly recommended for both beginners and experienced Facebook advertisers."

    - Nadia Kliashchuk, IG

How Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.

  • Deep, cutting-edge content

    If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.

  • Learning Through Doing

    We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.

  • Expand Your Network

    Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.

FAQs

  • HOW ADVANCED ARE WE TALKING? I ALREADY RUN MOBILE CAMPAIGNS, WILL THERE BE ANYTHING FURTHER FOR ME TO LEARN?

    The course is advanced. We believe that the ability to execute best-in-class campaigns relies on two main factors: a detailed and structured approach to optimisation as well as knowledge of all different traffic types available. The majority of our time is spent on these and related topics and for each edition of the workshop we scour the mobile ad landscape in order to equip you with the most up-to-date and cutting-edge approaches.

  • IS THIS COURSE SUITABLE FOR SOMEONE WITH NO EXPERIENCE OF RUNNING MOBILE CAMPAIGNS?

    We do cover the basics – but as a very quick and brief overview. If you are willing to invest a bit of extra time in some pre-reading (we can give you a few tips), have some experience of digital marketing and have a good head on your shoulders for data and analysis then you should be able to follow the majority of what is covered and benefit accordingly.

  • DO YOU COVER MOBILE WEB IN THIS WORKSHOP?

    No, this is purely app promotion/remarketing. We deal with mobile web in our other workshops – so feel free to check those out too!

  • THERE ARE SO MANY FREE ONLINE RESOURCES – HOW CAN I JUSTIFY THE COST OF EXTERNAL TRAINING?

    As with most things that come free, you’re not going to get top quality. If you’re looking to advance your skills and take your abilities to the next level, you are going to need to invest in your training – otherwise you’re putting your advertising budget into the hands of someone who lacks a deep, comprehensive understanding of the channel. Don’t take that risk.

    A good way of looking at this is to compare the investment for the workshop against your media budget. If you’re spending a tenner a day then of course its not worth it, but if your budget is into the hundreds or thousands per month then the efficiency gained from the techniques you learn will generate a huge return for your business – which will far exceed of the cost of the course.

  • WE GET FREE TRAINING FROM OUR AGENCY AND/OR MEDIA OWNER - WHY WOULD WE PAY FOR IT?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets, and they’re not going to teach you a fully comprehensive view of your channel for fear that you may eventually choose to move away from them.

    We offer truly impartial insights on how to maximise your investment from your chosen media channel and unbiased advice on where you need to improve.

Frequently asked questions

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THE LOGISTICS

  • Duration: 2-day workshop in London | 9am to 6pm
  • Location: Headspace, Hatton Garden, London, EC1N 8BA
  • We provide lunch and other refreshments
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Hatch:Mobile - Request a call

THE LOGISTICS

  • Duration: 2-day workshop in London | 9am to 6pm
  • Location: Headspace, Hatton Garden, London, EC1N 8BA
  • We provide lunch and other refreshments