February 12-13, 2019

Hatch:Programmatic

A 2-day workshop catering for an intermediate to advanced audience, and covering everything from the programmatic ecosystem and buying strategies to campaign setup and optimisation. Taught by leading industry experts with plenty of interactive tasks, this is perfect for practitioners who looking to optimise their programmatic buying strategy in-house, as well as those who want to better manage their agency.

Hatch:Programmatic earlybird discount (sale ends 11 January): £995
Hatch:Programmatic standard course fee: £1,190.

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Previous Course Attendees:

  • Virgin Holidays -
  • Shop Direct -
  • Unibet -
  • John Lewis -
  • Barclays -
  • Homeaway -
  • Twitter -
  • Course Tutor
    Rob Linton

    Rob has spent over 5 years working for Programmatic and Marketing Intelligence business MiQ. He runs the Trading operations outside of London and has run some of the flagship Programmatic campaigns from agencies such as Dentsu, GroupM as well as large direct clients including Rentalcars, Beauty Bay and Gymshark.

  • Course Architect
    Adam Parker

    Adam has spent over 8 years in the digital marketing space across both the supply and demand side functions within businesses, such as AdJug, Yahoo! and eBay UK.  Adam now drives the Programmatic, Data and Native strategy for Gumtree.

4 Key areas You'll Cover on Hatch:Programmatic

1. Ecosystem and Marketplace

  • How RTB works
  • A summary of which channels you can buy programmatically
  • The benefits and challenges of programmatic advertising – including transparency, control and efficiency

2. Big Data and Strategy

  • The role of the DMP and 1st, 2nd and 3rd party data sets
  • The importance of customer profiles and how to translate data into strategy
  • An examination of data sets, how to leverage them, and how GDPR has affected programmatic buying

3. Platforms and Creative

  • The different creative formats and tags
  • Platform hierarchy and the various campaign segments
  • Machine learning

4. Campaign Setup and Optimisation

  • Different campaign goals (CR vs brand, CPA vs ROI) and pre-campaign planning
  • Scale vs performance and the importance of data sufficiency
  • Optimisation techniques – including pacing and site-level

Why Choose Hatch

  • "Hatch:Programmatic was comprehensive & practical. Azad & Sammy were great trainers & I learnt things I could implement in my day job straight away."

    - Amanpreet Budesha, Virgin Holidays
  • "The workshop provided a great in-depth picture of the programmatic landscape. We covered current problems, opportunities and future developments and I will be recommending it to our team of marketers."

    - Elen Barber, Unibet

How Hatch Is Different

  • Unrivalled Channel Expertise

    For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.

  • Deep, cutting-edge content

    If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.

  • Learning Through Doing

    We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.

  • Dive Into Data

    You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.

  • The Latest Trends and Techniques

    Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.

  • Expand Your Network

    Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.

FAQs

  • So, what's the damage?

    All of our two-day advanced workshops are priced individually at £1,190. They are all taught by leading industry professionals who need to take time out of their day job to run the course, and who regularly refresh their materials to keep our courses on top of industry best practice and to ensure they’re teaching you the most effective techniques in line with the current landscape.

  • IS THIS THEORETICAL OR PRACTICAL? DO I NEED TO BE AN EXCEL NINJA?

    The workshop is very hands-on. Broadly speaking, Day 1 covers strategy and Day 2 looks at the practicalities of optimising your campaigns. There is Excel work; you need to be familiar with basic functions but don’t worry if pivot tables aren’t your thing – we will walk you through the more technical aspects of what we cover.

  • IS THIS COURSE SUITABLE FOR SOMEONE WITH NO EXPERIENCE OF RUNNING PROGRAMMATIC ADS?

    If you haven’t run programmatic before you may find this course challenging, as it’s looking to advance and enhance your campaigns so some previous experience is preferred.

  • WHAT VERTICALS IS THIS RELEVANT FOR AND DO YOU FOCUS ON DIRECT RESPONSE OR BRANDING?

    We tend to focus more on direct response than traditional branding and we work with examples from a variety of verticals, including ecommerce, travel, finance and mobile apps/games. We also take into account your specific background so we can tailor the workshop accordingly.

  • THERE ARE SO MANY FREE ONLINE RESOURCES – HOW CAN I JUSTIFY THE COST OF EXTERNAL TRAINING?

    As with most things that come free, you’re not going to get top quality. If you’re looking to advance your skills and take your abilities to the next level, you are going to need to invest in your training – otherwise you’re putting your advertising budget into the hands of someone who lacks a deep, comprehensive understanding of the channel. Don’t take that risk.

    A good way of looking at this is to compare the investment for the workshop against your media budget. If you’re spending a tenner a day then of course its not worth it, but if your budget is into the hundreds or thousands per month then the efficiency gained from the techniques you learn will generate a huge return for your business – which will far exceed of the cost of the course.

  • WE GET FREE TRAINING FROM OUR AGENCY AND/OR MEDIA OWNER - WHY WOULD WE PAY FOR IT?

    An agency is typically incentivised by how much you spend and keeping your business in the long-term. The money you spend on a platform goes straight into the media owner’s pockets, and they’re not going to teach you a fully comprehensive view of your channel for fear that you may eventually choose to move away from them.

    We offer truly impartial insights on how to maximise your investment from your chosen media channel and unbiased advice on where you need to improve.

Frequently asked questions

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February
12-13, 2019

Hatch:Programmatic

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