- How RTB works
- A summary of which channels you can buy programmatically
- The benefits and challenges of programmatic advertising – including transparency, control and efficiency
A 2-day workshop catering for an intermediate to advanced audience, and covering everything from the programmatic ecosystem and buying strategies to campaign setup and optimisation. Taught by leading industry experts with plenty of interactive tasks, this is perfect for practitioners who looking to optimise their programmatic buying strategy in-house, as well as those who want to better manage their agency.Download Syllabus Book Now
Previous Course Attendees:
- Virgin Holidays -
- Shop Direct -
- Unibet -
- John Lewis -
- Barclays -
- Homeaway -
- Twitter -
Rob has spent over 5 years working for Programmatic and Marketing Intelligence business MiQ. He runs the Trading operations outside of London and has run some of the flagship Programmatic campaigns from agencies such as Dentsu, GroupM as well as large direct clients including Rentalcars, Beauty Bay and Gymshark.
Adam has spent over 8 years in the digital marketing space across both the supply and demand side functions within businesses, such as AdJug, Yahoo! and eBay UK. Adam now drives the Programmatic, Data and Native strategy for Gumtree.
4 Key areas You'll Cover on Hatch:Programmatic
1. Ecosystem and Marketplace
2. Big Data and Strategy
- The role of the DMP and 1st, 2nd and 3rd party data sets
- The importance of customer profiles and how to translate data into strategy
- An examination of data sets, how to leverage them, and how GDPR has affected programmatic buying
3. Platforms and Creative
- The different creative formats and tags
- Platform hierarchy and the various campaign segments
- Machine learning
4. Campaign Setup and Optimisation
- Different campaign goals (CR vs brand, CPA vs ROI) and pre-campaign planning
- Scale vs performance and the importance of data sufficiency
- Optimisation techniques – including pacing and site-level
Why Choose Hatch
"Hatch:Programmatic was comprehensive & practical. Azad & Sammy were great trainers & I learnt things I could implement in my day job straight away."- Amanpreet Budesha, Virgin Holidays
"The workshop provided a great in-depth picture of the programmatic landscape. We covered current problems, opportunities and future developments and I will be recommending it to our team of marketers."- Elen Barber, Unibet
How Hatch Is Different
Unrivalled Channel Expertise
For each workshop we have at least one tutor and one course architect who work together to create courses that teach the most important and advanced concepts in their subject. We only work with experts who spend all day, every day working on their specific channel – so they understand the challenges you’re facing, the techniques that work today, and the insight you need to constantly enhance performance.
Deep, cutting-edge content
If you want to really learn, you need to take the time. Our 2-day, intensive format will equip you with the in-depth knowledge you need to succeed in your channel. Taught by leading industry experts and constantly refreshed to keep on top of market best practices, our courses are more advanced than anything else on the market.
Learning Through Doing
We encourage learning through task-based activities – not note-taking during endless presentations. Our courses are interactive and challenging, with plenty of practical tasks based on real life scenarios – so if you want to doze off in front of slides, you’re better off elsewhere.
Dive Into Data
You’re working in data-heavy performance marketing so hands-on data analysis and optimisation is a key component of all our workshops.
The Latest Trends and Techniques
Our content is constantly refreshed so it always provides the latest material on industry best practice and standards. Plus, after you’ve completed the course, you will have perpetual access to all our materials as they are updated.
Expand Your Network
Meet new likeminded professionals, share knowledge and gain industry insight from different perspectives. Workshop attendees come from all over the world and from a wide range of verticals. We take all of our course attendees out for lunch on the first day and drinks at the end of the final day to facilitate networking opportunities in a more relaxed environment.